Client / Honda
Advertising / Print
Revo-FI / 2014
New Honda Revo-FI was launched on early Spring 2014 in Indonesia. The products is the cheapest motorcycle produced by Astra Honda Motor Indonesia. The Market for New Honda Revo-FI is for small businesses and personal vehicle for young-adult.
The use of brand ambassador, a local modern electronic rock band called NIDJI, which is the derived from a japanese word that means rainbow, was necessary to be incorporated to the campaign in order to attract more consumers because we thought it would help elevate the overall branding of the product, as well as to raise the sales.
The idea for the campaign was to show people that the motorcycle was the best companion for your businesses and partner for life. The tagline was "HEROICALLY AWESOME."