Client / Mitsubishi
Advertising / Print
Pajero Sport / 2013
Mitsubishi Pajero Sport is a mid-size SUV produced and distributed by the japanese manufacturer, Mitsubishi Motors. In Fall 2013, Mitsubishi launched its new model with a major facelift on the front grill and other interior features. The idea of the campaign for the advertising was to create a story about the New Pajero Sport with a better look and powerful diesel engine.
We wanted to tell people that the New Pajero Sport is a comfortable family SUV car born from the last predecessor, that was originally used for a race, the Pajero Sport Dakar.
Without losing its core value and soul of the car, we came up with a title that we believed it would fit perfectly for the campaign, which is "ELEGANTLY MADE FROM THE LEGEND."